01
Never charge performers
Not under any heading. Charging the supply side does not survive public or regulatory scrutiny.
About
Infrastructure for the value of being human
As screen content industrialises around AI, the use of real likeness needs an order that can be proved, withdrawn and traced. We are building that order.
What we believe
AI can generate a face that never existed, more cheaply and with less risk. But when the work needs a real person — real recognisability, real presence — it has to come back to the licence itself. If the licensing is not clean, scale is impossible. So we do not generate. We license.
Four lines we will not cross
02
Never promise earnings
We state the uncertainty plainly, even if it means signing fewer people.
03
Never generate
We deliver licensed material and paperwork, and leave generation — and its duties — with the studio.
04
Never obstruct withdrawal
Withdrawal is a statutory right, not churn to be argued out of.
Where we are
The platform is at MVP stage, opening to an initial 10,000 performers and a first cohort of studios. Some external services (identity verification, e-signature, trusted timestamping) run in a limited mode until integration completes; the interface says so plainly wherever that is the case.